In digital marketing your corporate identity consists of three main elements a logo, an icon and social headers.
It is advisable to have 3 logo formats.
– full colour logo with a transparent background to be used on business cards and web sites
– Black logo with a transparent background can be used on invoices and print documents
– White logo with a transparent background to be used on full colour backgrounds or on images
Icons can be used as a favicon on a web site.
Profile image on social media profiles like on Facebook, LinkedIn, Youtube or Google My Business.
Social headers help to show a user more about what you do.
The main platforms for which you may need social headers are Facebook. LinkedIn, Youtube and Google My Business.
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